About Fernanda

I grew up in Sao Paulo, Brazil where I majored in data processing.

After graduating from the top technological university in Brazil, I immigrated to United States to further growth of my skills and professional capacities. Nine years ago I arrived in Boston with a dream. I’ve learned that the search of self-improvement and a better life can be a long and difficult road, but that there are rewards to pushing and challenging yourself far beyond your comfort zone. I landed in Boston with low levels of English proficiency and high levels of motivation to learn. I quickly acquired English fluency. The owner of the school recognized my skills and work ethic and soon hired me to work with agencies from all over the world to recruit students. Within a short time I was not only promoted to manage a team of 5 employees, but I was also in charge of maintaining the website: designing, coding, including taking lead in the complete redesign of the site. While my work at Approach was useful experience, I still wanted to further develop my design and development skills and continue my experience at a large company. I started my position as a full-time web designer and developer at athenahealth in 2014. At athenahealth, I was responsible for all the website stage: from design to front-end development. I designed, prototyped and developed engaging interfaces that were thoroughly optimized for conversions. At athena, we moved incredibly fast. We brainstormed ideas that we believed were promising, and within a surprisingly short time we moved those ideas to production to see how they performed with users. As a consequence of testing ideas quickly, we learned deeply and quickly about our products and users. In 2017, I started working for Shorelight Education as a web developer. At Shorelight, I supported the execution of international marketing with building microsites, landing pages, web-based applications, salesforce extensions, and integration of third-party tools into Shorelight’s ecosystem. I implemented designs for marketing campaigns in Marketo to persuade students to visit the microsites and talk to a Counselor. I translated business requirements into system capabilities quickly to engage students to apply to the programs.

I’ve been a designer and front-end developer for 8 years and currently live in Boston... and all over the internet.

services

Creative concepting and visual design

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Brand Development

Successful brand development is defined by the customer's positive experience. It's how customers and potential customers feel when they buy your product or service and what they think about when they hear your name or see your logo, and is the most important need of a marketing plan.

High Quality Design

When creating the layout and design of your site, understand that it needs to be a positive experience for as many people as possible. I go out of my way to make sure the main content and navigation are easy to look at, good looking, of quality design, and are viewable by everyone.

User Experience

User Experience practices help create more effective and pleasing interfaces with the evidence in hand that they're meeting the user's needs and desires. UX is both the end result experience a product offers and a set of methods with which to craft experiences.

Knowledge, experience, fresh and good ideas.

CREATING CONCEPTS

Every great design starts with an idea/concept. An idea is what forms the fundamental parts. It’s very important that all the fundamental parts are well defined and working.

VISUALIZING IDEAS

The best way to present an idea is to visualize it. It makes your idea alive. In many cases, visualization helps users understand the story that a business wants to tell them.

DESIGNING EXPERIENCES

User Experience is a very important part of any website. It is the experience that a user has on your site that will decide whether they will continue engaging with it or not.

GROWTH HACKING

Hacking is not just about numbers and conversions. It’s about understanding the users and knowing how to engage them at the right time in the right place.

BUILDING PAGES

Building websites is my passion. It’s more than just development. It’s about understanding the company, the users, and redescovering myself. It’s about complex processes to achieve success.

IMPROVING UX

User experience is an essential part of the service/product. The foundation of the UX rests on having a deep understanding of users, what they need and what they value. And it's my job to continuing improving their experience.

I am a web designer and front-end developer, passionate about crafting innovative, human-centered experience solutions.

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